Sapporo beer Essay Example

Sapporo beer Paper Target market Japans Sapporo Holdings said on Thursday it would enter the Vietnamese market by taking a 65 percent stake in a beer Joint venture with Vietnam National Tobacco Corp to tap its fast-growing market. It marks the first major overseas expansion in three years by Sapporo, the smallest of Japans four major brewers, as bigger rivals Kirin and Suntory have been aggressively snapping up overseas businesses to grow beyond a shrinking domestic market. Nietnam is Asias third-largest beer market after China and Japan and this is a fast- rowing market, said Tatsuya Komatsu, a Sapporo spokesman. The company will acquire a 50 percent stake in the venture from Danish brewer Carlsberg and 15 percent from Vietnam National Tobacco for a total of $25. 4 million. The Joint venture will build a beer factory in Vietnam and is scheduled to startselling Sapporo brand beer in early 2012, it said in a statement. The venture aims for sales in 2019 of 1 50,000 kilolitres or $128 million. Sapporo said it will actively seek further acquisition opportunities to enlarge itsoverseas business, which now accounts for less than 10 ercent of its revenues. Sapporo, the maker of Yebisu brand beer, acquired Canadian brewer Sleeman in 2006 for 30 billion yen ($340 million), but has been overshadowed by Kirin and Suntory in overseas expansion. Kirin has spent $1. 5 billion in the past two years to buy Australias National Foods and Dairy Farmers and $2. 8 billion to take full ownership of Australias No. 2 beer maker Lion Nathan. It also acquired a 49 percent stake in the Philippines San Miguel Brewery for $1. 4 billion. Asahi Breweries, locked in a fierce battle with Kirin for No. lot in Japans beer market, said recently it could spend up to 400 billion yen ($4. 6 billion) on acquisitions over the next few years, with an eye on Asian markets. The Japanese brewers have been scrambling to diversify their products and geographic reach to reduce their reliance on the domestic beer market, which has lost 15 percent in volume in the past decade as the economy sputters and the population shrinks. HA NOI † The Japanese beer maker Sapporo Hold ings plans to enter the domestic market from early 2012 through he purchase of a majority stake in Kronenbourg Viet Nam Ltd. We will write a custom essay sample on Sapporo beer specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sapporo beer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sapporo beer specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Sapporo Holdings said it would buy a 65 per cent stake for about IJS$23 million in Kronenbourg Viet Nam, which is equally owned by Carlsberg Brewery AIS and the Viet Nam National Tobacco Corp (Vinataba). After the deal closes, which is due in January next year, a Joint venture betweenSapporo Holdings and Vinataba will be set up with the latter holding 35 per cent of the Joint ventures stake. At that time, Kronenbourg Viet Nam will change its name into Sapporo Viet Nam Ltd. Sapporo said the Joint venture would egin construction on a new plant on the outskirts of HCM City. The plant is scheduled to begin operations from 2012. Sapporo expects to earn a turnover of roughly $115 million within a decade from the Vietnamese market, with a predicted annual growth rate of more than 10 per cent for years to come. The Joint venture has targeted a market share of roughly 3 per cent in Viet Nam by 2019. Sapporo also has plans to export beer produced in Japan to Viet Nam. The Japanese offset declining beer sales in Japan due to a shrinking population and a gloomy economic outlook. ?† VNS In 2010 , Sapporo has arrived in Vietnam and established Sapporo Vietnam Co. ( a Joint venture between Tobacco Corporation Vietnam ( VINATABA ) and JSC Sapporo Holdings Ltd. or a total contribution from Japan 71 % ) . 1 1/ 2011, the Sapporo Factory in Long An Vietnam was officially put into operation . The plant has production capacity of 40 million liters / year , but to meet the goal of becoming a major production base for Southeast Asian beer market capacity will be increased gradually over the period 2015 to reach 100 milli on liters / year and in 2019 ill reach 150 million liters / year . 4/2012 , Sapporo official launch sales activities . Sapporo time in more than 4,000 retail stores , restaurants , hotels, mainly in Vietnam . Sapporo has now launched 4 product lines premium beer : Sapporo Premium Beer Bottle 330 ml , 330 ml cans of beer Sapporo Premium , Sapporo Premium Beer 650 ml silver cans and beer Sapporo Premium 20L . In particular , products Can Silver ( silver cans ) is a typical representative of elegance and luxury of Sapporo Premium Beer . This product has a higher alcohol content than other types a it , with a large capacity and a unique design that Sapporo beer can only be Sapporo is the only beer company in the world combined study of barley and hops to produce a formula to create the most perfect beer . Based on these studies , the Sapporo today have developed a new barley varieties better and Vietnam Sapporo Factory is also used . When the Vietnam market , to be able to produce beers with similar quality beers produced in Japan and in accordance with consumer tastes here , Sapporo choose the most appropriate type of yeast in 1000 different yeast pecies from the research Center of Sapporo in Japan . After Japan and Canada , Vietnam is the place where Sapporo beer factory and expect this will become the manufacturing center of the Southeast Asian market . Because Vietnam is the third largest beer market in Asia , the turnover of 3 billion liters of beer in 2020 and expected to double . Sapporo Vietnam not only passionate creative challenges overcome and the framework of the usual practice , but also to share the moments of happiness and Joy winning hand. Thats why Sapporo Premium market presence in Vietnam as a premium beer brand .

Using “Etcetera” in Academic Writing Blog at EssaySupply.com

Using â€Å"Etcetera† in Academic Writing Blog Using â€Å"Etcetera† in Academic Writing You probably know it better as â€Å"etc.† you have read things that have used it; you have probably said it yourself. You may or may not have used it in your own assignment writing, but chances are you may not be using it correctly. One of the reasons is that how to use etc. is not taught in English grammar and composition classes. But if you plan on using etcetera in academic writing, you will need to understand the rules. And that what this article is all about. So here goes. The term â€Å"et cetera† actually comes from Latin, and it means â€Å"so forth† or â€Å"and other similar things.† And using etcetera in academic writing is perfectly fine, as long as you do it right. How to Use Etc. in Lists of Things In this case, you will want to know how to use etc. at the end of a sentence and, as well, how do you use etc. in a sentence, when there is more that follows it. The important point in using etc. at the end of a list is that all things in the list must be related. Here are some examples of both situations: They can live in any body of fresh water – creeks, ponds, lakes, etc. That literature class covers fiction, non-fiction, short stories, novels, poetry, etc. We were asked to describe the emotion (anger, fear, joy, etc.) we felt when we viewed the photography. Bring any small items that may be of value - coins, stamps, jewelry, etc. to the appraiser on Thursday morning. Note that all of the items in the lists are related. Another important point in how to use etc. in a sentence is punctuation. Because it is an abbreviation, you must place a period at the end of it, no matter where it may appear. You don’t need a period if you spell it out, but be sure your spelling is correct. Excetera, etcetra, and exedra are common mis-spellings, so get it right. In the 4th example, note also that there was a dash before the list, rather than a term like â€Å"such as.† If you use â€Å"such as,† you do not need to use â€Å"etc.† because the meaning is already clear. Don’t Use Etc. More Than Once in a Sentence While using several â€Å"etc.’s† in speaking or in informal writing is often used for emphasis, using etc. in academic writing is far different. You can say to a friend, â€Å"I have to get to the grocery store, a doctor’s appointment  and my haircut appointment, write my essays before the deadline runs out, etc., etc., etc., before I can get back to home and start cleaning,† is common informal language. But in formal writing, only one â€Å"etc.† is â€Å"allowed.† Etc., How to Use When Referring to People This rule is simple. Never, never, never use etc. when referring to people. â€Å"We studied the works of Shakespeare, Milton, etc. in our English lit class,† is not acceptable. Either name them all or come up with some other term, like, â€Å"We studied all of the most famous authors in our English literature course.† Never Use â€Å"And† before â€Å"Etc.† The word â€Å"and† already implies what â€Å"etc.† means, and using it is just redundant. So, you can say, â€Å"The courses covered all of the major forms of government, including democracy, fascism, communism, monarchy, etc.,† or you can say, â€Å"The course covered all of the major forms of government, including democracy, fascism, communism, monarchy, and others.† Etc. How to Use Correct Punctuation This rule is quite simple. If you use â€Å"etc.† in the middle of a sentence, and it is not enclosed in parentheses, then you must use a comma after the abbreviation. If it is in parentheses in the middle of a sentence or at the end of a sentence, no comma is needed. Examples: Joe and I stuffed ourselves on pizza, beer, pork rinds, candy bars, etc., and we really felt it the next day. After finals were over, Joe and I stuffed ourselves on pizza, beer, pork rinds, candy bars, etc. After finals, Joe and I stuffed ourselves with every bit of junk we could find (pizza, beer, pork rinds, candy bars, etc.). Using Additional Punctuation after â€Å"Etc† Remember, â€Å"etc.† is an abbreviation, and abbreviations call for periods after them. This doesn’t mean that you don’t use any other punctuation after that period. Use all of the regular punctuation that you would if that â€Å"etc.† were just another word – question marks, exclamation points, semis: Are you going to bring the paper supplies, like plates, cups, napkins, etc.? I hate proofreading my essays, papers, etc.! We are not going to get anxious about these finals; we are not going to lose sleep, eat junk, etc.; and we are not going to go in with a defeatist attitude. In General You will not find the use of â€Å"etc.† rampant in academic writing. That is because scholarly research and writing is usually very specific and detailed and does not rely on the reader to â€Å"add† things on his own. Oh, yes, you can use it, certainly, in essays you may write for an English course. But use it sparingly in research works.